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The Essential Website Redesign Questionnaire: Your Pre-Launch Prep Guide for SMEs

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Embarking on a website redesign can be a monumental task, especially for SMEs aiming to strengthen their online presence. It’s not just about giving your site a fresh coat of paint; it’s about ensuring the new design aligns perfectly with your business objectives and market needs. This is particularly crucial for Irish businesses, where local nuances can significantly impact online engagement and conversion rates. If you’re ready to start this journey, download our comprehensive checklist now and set your project on the right path.

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Get a head start on your website redesign with “The Apex Web Design, 2024 Ultimate Web Redesign Checklist,” tailored specifically for Irish SMEs. Ensure your website transformation is a success from the get-go!

Download The FREE Apex Web Design, 2024 Ultimate Web Redesign Checklist PDF

Client Testimonial

“We used the Apex Web Design Redesign Questionnaire for our latest website overhaul, and the clarity it brought to our project was invaluable. It not only helped streamline our processes but also ensured that every aspect of the redesign was aligned with our strategic goals. The insights we gained were crucial in making informed decisions that have since led to increased customer engagement and sales.”

– A.S Collections

Why Use a Website Redesign Questionnaire?

Website redesign questionnaire
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A website redesign questionnaire is your first step towards a successful overhaul. It acts as a bridge between your business aspirations and the technical execution by your design team. By clearly articulating your needs, preferences, and goals, you can set the stage for a website that not only looks good but performs excellently in achieving your business targets.

Section 1: Understanding Your Current Website

To start, it’s essential to assess what currently works and what doesn’t on your existing site:

  • What aspects of your current website do you like? What are the pain points?
  • Are there functionalities you currently lack that you want to include?
  • How does your current website fall short of fulfilling your business objectives?

Example: Murphy’s Farm Produce (a small, local farm selling fresh produce and homemade goods in County Cork)

Fresh Produce Up Close for a site with Website redesign goals
Photo by PhotoMIX Company from Pexels httpswwwpexelscomphotovegetables stall 868110

Murphy’s Farm Produce loves that their website has a friendly, welcoming feel and that the photos of their produce are vibrant and appealing. However, they’re finding several pain points that need to be addressed:

  • Customer Frustration: Customers often call or email to inquire about product availability and delivery schedules, as this information isn’t easily found on the website.
  • Missed Opportunities: They’d like to offer online ordering, allowing customers to build produce boxes and choose pickup/delivery, but their current site doesn’t support e-commerce.
  • Limited Reach: While their website gets some traffic, it’s not doing enough to attract new customers from outside their immediate area.

Section 2: Business Goals and Objectives

Next, define what you aim to achieve with the redesign:

  • What are your primary business goals for the next few years?
  • How should the redesigned website help you meet these goals?
  • Who are your target audiences, and what specific needs do they have?

Example: The Digital Connective (a web design agency in Galway)

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  • Business Goals: Expand their client base beyond the Galway area, become known for e-commerce website solutions, and increase recurring revenue through website maintenance packages.
  • How the website can help: They’ll showcase successful e-commerce case studies, highlight maintenance package options, and revamp their site with a focus on lead generation in their target niche.
  • Target Audience: Small businesses throughout Ireland looking to establish or improve their online sales presence.

Section 3: Design and Functionality

It’s also vital to pinpoint the functional requirements and aesthetic preferences:

  • What key functionalities must your new website include?
  • Do you have any design styles or themes in mind?
  • How do you envision the user journey on your new site?

Example: O’Brien’s Family Restaurant (a well-loved traditional restaurant in Waterford)

People eating at a table after their restaurant's website redesign goals were met
Photo by Viktoria Alipatova from Pexels httpswwwpexelscomphotoperson sitting near table with teacups and plates 2074130
  • Key Functionalities: A mobile-responsive design for easy menu browsing, an online reservation system with availability updates, a visually appealing section for highlighting daily specials.
  • Design: Aim for a warm and inviting aesthetic that reflects the restaurant’s atmosphere, using high-quality food photography and focusing on a seamless user experience.
  • User Journey: Visitors can easily find the menu, check for table availability, and make a reservation directly on the website, reducing the need for phone calls, especially during peak hours.

Section 4: Budget and Timeline

Understanding your financial and time constraints is crucial:

  • What budget have you allocated for this redesign?
  • What is your timeline for going live?
  • Are there any critical business dates your redesign should coincide with?

Example: Sligo Yoga Studio

Somone doing yoga after website redesign questionnaire led to help
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  • Budget: They have a modest budget allocated for the redesign, as they’re a small, independently-owned studio. They’re open to exploring phased approaches to stay within their financial limits.
  • Timeline: Ideally, they’d like the new website to go live before the start of their busy autumn season. They also want to coincide with the launch of new class offerings.
  • Key Considerations: The timeline and budget might necessitate prioritising core functionalities first (online scheduling, class descriptions), with potential for adding a blog or member portal at a later stage.

Section 5: Content and SEO

Lastly, consider how you’ll manage content and SEO:

  • How will you handle content migration?
  • What are your primary and secondary SEO goals for the new website?
  • Do you require assistance with content creation or optimization?

Example: Connemara Wool Crafts (an online retailer specializing in yarn and knitting supplies)

Person knitting holding green textile when SEO for Irish businesses helped their client
Photo by cottonbro studio from Pexels httpswwwpexelscomphotoperson holding green knit textile 3942931
  • Content Migration: They have a significant number of product descriptions and images to transfer from their existing site. They’ll need a plan for ensuring a smooth content migration process.
  • SEO Goals: Their primary goal is to improve visibility in search results for terms like “Irish yarn,” “natural wool,” and “knitting patterns.” They might need assistance with keyword research and on-page optimization.
  • Content Creation: They want to start a blog with knitting tutorials and project inspiration to attract more organic traffic. They may need assistance with content development or explore partnerships with bloggers in their niche.


Preparing thoroughly with a website redesign questionnaire is pivotal for aligning your website’s new design with your business strategy. We encourage you to download “The Apex Web Design, 2024 Ultimate Web Redesign Checklist” again to ensure you’re fully equipped for your website transformation journey. This comprehensive checklist is specially tailored for Irish SMEs looking to enhance their digital footprint effectively.

Download the FREE checklist here: The Apex Web Design, 2024 Ultimate Web Redesign Checklist

For further assistance or to explore our web design services, don’t hesitate to contact us or learn more at Apex Web Design.

This guide is designed to not only help you articulate your needs but also to maximise the effectiveness of your investment in redesigning your website. Ensure your new website not only meets but exceeds your business expectations by starting with our essential questionnaire.

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